Tag: personas
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How to Start a UX Design Project (Quick Beginner Guide)
UX projects come in all shapes and sizes… And while each project requires a tailored approach, they all have these things in common: This article will take you through the process of starting a UX design project, from defining your goals to implementing the final design. 1. Get Clear on What the Business Wants To…
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The Quick UX Accessibility Checklist
Accessibility isn’t just about making sure people with disabilities can use your product. It benefits everyone, including users without disabilities. It helps us to use apps better when we’re on the move, navigating one-handed, in low-light areas or when we can’t have sound turned on. In fact, subtitled Youtube videos increase view time by more…
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7 Steps To Create A Mental Model Diagram In UX Design
Mental models are the ways that people understand, reason, and solve problems. They’re based on past experiences, knowledge, beliefs, and assumptions. They’re often referred to as a small scale model that we carry around in our heads about how the world works. In UX design, mental models help us to create products that match how…
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10 Mental Model Examples for Better UX Design
Mental models are a way of representing how a system works in someone’s mind. They help designers create a better user experience by making products that match the way people already think about how the system works. For example, most people already have a mental model for how a smartphone works that includes being able…
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How To Identify, Apply and Validate Mental Models In UX
Mental models are ideas we have about how the world works. They help us to better understand our environment and anticipate the future. If the experiences we design don’t align with our users’ mental models, our designs will be confusing and difficult to use. This article looks at how to identify, apply and validate mental…
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Mental Models In UX Design: Why, How, What?
A mental model is an idea someone has about how the world works. When we understand user mental models we can make informed design decisions that align with their expectations. In this article, I give an example of the exact process I use to identify mental models and share some examples to help cement the…
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Empathy Mapping In UX Design: The Quick Start Guide
An empathy map is a quick and inexpensive way to capture valuable user insights into an easy-to-digest visual. They’re a great first step before Personas, and a good foundation for Journey Maps. In this article, we’ll share some tips and best practices for creating effective empathy maps. What is Empathy Mapping? Empathy mapping is a…
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25 Ideas on How To Use Personas In Product Development
Have you ever felt sorry for those dated personas collecting dust in an awkwardly named folder deep within the basement of your team server? A monumental amount of work goes into creating user personas. And when used correctly, they can create a monumental amount of value. In this article, we look at 25 ways to…
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UX Personas without User Research: The Harsh Reality
Have you ever felt like user personas are sometimes just a check box exercise? Something you know is needed, but you can’t quite figure out why or how they’ll help? Have you ever wondered if they were even necessary for your project? We’ve all been there, and understanding how and when to use personas is…
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User Personas Are Useless: Here’s What Really Matters
When done right, personas can be powerful tools for creating a shared understanding among product teams and stakeholders. But when done wrong, personas give us a false sense of security and lead us to confidently make bad decisions. This article will explore how to go beyond UX personas as a deliverable by focusing on what…
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UX Personas Pros and Cons: Pointless or Powerful?
UX personas have become an important part of the user experience design process. They provide a way to understand users’ needs and motivations, which can help designers create products and services that better meet their needs. But while user personas have many advantages, there are also some drawbacks to consider. In this article, we’ll explore…
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What Is Empathy in Design Thinking: A Beginner’s Guide
Empathy is our ability to understand the needs of another person. It’s the first step in the design thinking process, and It’s a key consideration at every stage as it allows us to solve customer’s problems in a meaningful way. In this article, we’ll explore the role of empathy in design thinking and give some…