Design Thinking Course

Learn how to Create game-changing products & services that people love

Learn how to develop innovative products and services that have never been seen before. Discover the process used by world-leading innovators to transform industries. We’ll walk you through the process with live demonstrations as you develop your own disruptive idea.

Design Thinking Made Simple

On demand course with Lifetime Access

Get a Certificate to showcase on LinkedIn

Learn Through demonstrations on a live project

25 Short practical lessons and activity book

Learning outcomes

Become the most innovative person in the room

Become known for your expertise in developing winning ideas. Realize your potential and consistently make a positive impact on your business and the lives of your customers.

Be known for big ideas

Learn creative techniques that push boundaries.

Be data driven

Make better decisions based on insight.

Be a strategic thinker

Make strategic decisions with analysis and creativity.

Be more confident

Learn how to navigate ambiguous projects.

Lead with vision

Create powerful visions that give your team direction.

Advance your career

Increase your earning power with in-demand skills.

The Curriculum

Face any challenge with confidence

Begin your Design Thinking adventure – embrace fear and excitement – place your trust in the process and tread the unbeaten path of a challenge of your choosing.

Part 1: Getting Started

Imagine rallying your team around a challenge that stirs anticipation. A challenge big enough to push them beyond their comfort zones. But first, you need an expert guide who can show them the way.

Module one is designed to prepare you to be that guide. We’ll introduce you to the course and walk you through the Design Thinking process to give you a sense of what it’s all about. Then, we’ll show you what makes a good Design Thinking challenge and help you pick your own.

You could redesign a process, app or website. You could tackle a problem with a workflow, initiative, or system. Maybe you have a business idea you want to develop. Or, choose from one of our fictional briefs and practice in a safe environment.

Lessons in this module include:

  • 1.1 Introduction
  • 1.2 Understanding Design Thinking
  • 1.3 Choosing a Project [DEMO]

After this module, you’ll have a clear understanding of the Design Thinking process, and you’ll have selected your own challenge.

Part 2: Explore

Design Thinking is a journey of discovery. And at the beginning of a new project, is when we know the least about it. So naturally we’ll have a lot of questions.

These questions will reveal opportunities we didn’t know existed. The best way to get answers to these questions is to talk to people. People who are affected by the challenge, those with stories that can give us the nuance and insight we need so that later we can make effective decisions.

Lessons in this module include:

  • 2.1 Plan Your Research [DEMO]
  • 2.2 List Your Interview Questions [DEMO]
  • 2.3 Conduct Your Interviews [DEMO]
  • 2.4 Create an Affinity Map [DEMO]
  • 2.5 Create Your Personas [DEMO]
  • 2.6 Key Takeaways

At the end of this phase, you’ll have gained all the knowledge you need to succeed. You’ll have planned and conducted interviews, analyzed your findings, and summarized everything into actionable insights.

Once you have this depth of understanding, you’re ready to start the creative process of imagining your ideal future and generating ideas.

Part 3: Imagine

Lessons in this module include:

  • 3.1 How to Write a Problem Statement [DEMO]
  • 3.2 How to Write HMW Questions [DEMO]
  • 3.3 Principles of Effective Brainstorming
  • 3.4 How To Be More Creative [DEMO]
  • 3.5 Conduct Your Brainstorming Session [DEMO]
  • 3.6 Evaluate Ideas Using the DVF Framework [DEMO]
  • 3.7 Key Takeaways

At the end of this phase, you’ll have crafted a clear and actionable problem statement. You’ll have thoroughly explored a range of solutions and applied creative techniques to improve your chances of discovering a disruptive idea. Then, you’ll have evaluated your ideas against the DVF framework. This will ensure you’ve been rigorous in your selection, removed any biases, and made the most informed decisions possible.

Once you’ve completed this phase, you’ll be ready for the next one. This is where we’ll build prototypes of your best ideas and share them with your target audience for feedback.

Part 4: Create

When time and resources are tight, the best approach to innovation is lean and iterative.

Your best chance of success comes from moving quickly, pivoting at any point, getting feedback, and making continuous improvements.

Plus, you’ll reduce risk in your project if you regularly talk to your target audience. This’ll also help you identify issues early and validate your decisions.

In this phase, you’ll learn about a range of different prototypes and what kinds of ideas they’re suitable for. You’ll learn how to make a prototype of your idea and test it with your target audience to see how well it works. You’ll also watch a live demonstration of a prototype test so you can see exactly how it’s done.

Lessons in this module include:

  • 4.1 Creative Ways to Prototype Your Ideas
  • 4.2 Building Your Prototype
  • 4.3 How to Find People to Test Your Prototype With
  • 4.4 How to Conduct a Prototype Test [DEMO]
  • 4.5 Test & Iterate Your Prototype
  • 4.6 Key Takeaways

Once you’ve finished this phase, you’ll have a working prototype of your own disruptive idea. You’ll have validated it through rigorous prototype testing and you’ll be well on your way to Design Thinking mastery.

Part 5: Key Takeaways

At this stage, you’ll have created a disruptive innovation you’re proud of. Something that makes a difference to people’s lives. Something that moves the needle for your business. And something that symbolizes your progress towards Design Thinking mastery.

You’ll have learned the skills you need to become a versatile Design Thinking practitioner who can adapt to meet new challenges. Who knows the fundamentals so well that they can confidently explore unfamiliar territory.

Lessons in this module include:

  • 5.1 Course Summary and Key Takeaways
  • 5.2 Live Project Flyover (Coming Soon)

In this final module, all that’s left is to review and summarize your learnings. This is so you can process your experience and consolidate your newfound knowledge. At this stage, you should be proud of yourself for mastering a high-value skill and developing the strategic and creative confidence to become an expert in the innovation process.

Workbook and Fictional Briefs

This course teaches mastery of the fundamentals that will allow you to tackle any problem from multiple angles.

We don’t believe in set processes. We believe in teaching the mindset, principles and approaches that create versatile practitioners adept at solving real world problems.

That’s why, along with the expert tuition and live demonstrations contained in this course, we’ve also created a comprehensive workbook of Design Thinking activities. You can use this workbook to follow the course and fill out the templates after each video.

You can also use this workbook on all of your future Design Thinking and innovation projects. This will ensure that you have the structure and guidance you need while building your confidence and competence as a Design Thinking expert.

We’ve also supplied a series of fun fictional briefs that give information on a variety of Design Thinking challenges for you to tackle. These are designed to give you everything you need to complete this Design Thinking course in a safe environment.

Resources in this module include:

  • Activity Workbook
  • Brief 1 – Redesign Remote Working
  • Brief 2 – Reduce Food waste
  • Brief 3 – Elderly Social Connections
  • Brief 4 – Inclusive Playground Redesign
  • Brief 5 – Financial Wellness for Millennials
  • Brief 6 – Mental Health and Digital Overload

Meet Your Instructor

Learn The Blueprint for Creative Innovation

  • MVP Thought Leader
  • 13+ Years Design Experience
  • Former IBM, HSBC, Samsung
  • Developed Design Thinking Made Simple

Your pathway to mastery

Gain the confidence to go further

Learn a flexible framework that can be applied to any industry, problem or challenge. Take it with you into the future and repeat it over and over again. Each time you practice the process, you’ll become stronger and stronger. You’ll get better at asking questions, identifying opportunities, evaluating ideas, testing prototypes and executing your solutions.

Become a student

Your first step towards Design Thinking mastery is to enrol on this course. Watch as we demonstrate live and walk you through completing a project.

Practice your craft

Using the course workbook and videos as a reference, practice your skills on a range of different projects. This can be at work, at home, or on one of our fictional briefs.

Learn to lead

Start inviting others along to help you, lead them through the discovery process, facilitate group ideation sessions, and have stakeholders evaluate your ideas with you.

Become a mentor

Once you’ve completed the process so many times, it becomes second nature. You’re now able to help others develop their innovation skills.

Achieve mastery

In time, you’ll know the rules well enough to break them. Invent your own techniques, and approach any project with the quiet confidence of someone who’s done it before.

Student success

Gain rich world-experience

Our students measure success by their ability to get results and drive meaningful change. They’ve put in the hard yards to gain the experience needed to make a real impact and rise the ranks as innovative Design Thinkers.

Student Feedback

Make A Difference

Learn a powerful framework for identifying and solving complex problems with creativity. Learn key skills and techniques that you can take with you to implement in your life and work for years to come.

“The thing I liked most was that you really hammered home that Design Thinking is NOT starting with a hypothesized solution – it’s about solving a real user problem.”

Chad Johnson – Product Manager

“A key challenge I face is how to move from insights to solutions that can be implemented. This is a great playbook for how to use Design Thinking.”

Imtiaz Bahar – Product Design Manager @ Xero

“The research aspect of this course stands out as exceptional. Many courses touch on the basics, this one takes a deep dive into the real process. I learned a lot!”

Toqa Omar – Product Design UI/UX

“I loved the section titled ‘How to Be More Creative’ I could see this as an educational tool for anyone wanting to switch careers to Product Design.”

Matt Smith – Lead UX Designer @ Dabble

What you’ll get

Learn by doing

You’ll learn how to create value and get results. We don’t believe in spending hours watching lectures and studying theory. We believe experience comes through practice.

What you’ll learn

Skills you can apply immediately

You’ll learn a range of transferable skills that will increase your effectiveness in day-to-day work and life. You’ll become an expert in creative problem solving and innovation strategies.

We guarantee

The latest material taught by experts

We’ve co-created this course with our community of designers, thinkers and doers. We’re committed to providing you with the best Design Thinking education. If you commit yourself to this course and practice the material, we guarantee results.

Exclusive Launch Offers

Don’t Miss Out

Invest in your future today while we are still offering early bird pricing. Don’t miss out on this limited time offer. Coaching and consultancy packages will reopen soon.

1:1 Coaching package

Everything in the Design Thinking Made Simple + 12 hrs of coaching calls to use within a 12 month period. Subject to availability.




*Applications reopen Oct 2024

Design Thinking Course

5 x modules, with 23 videos, and a 21 page activity workbook, and demonstrations of key techniques on a live Design Thinking Project.



*Price is temporarily reduced for launch

Get This Course for Free!

Most Design teams have a learning budget and will happily reimburse your expenses. 60% of our students get reimbursed, so check with your manager, enroll, and get reimbursed!

Frequently Asked Questions

Your questions answered

Feel free to send questions to the course creator directly at jack@makeiterate.com.

Will I receive a Design Thinking certificate?

Yes, you’ll be able to access your Design Thinking certificate upon completing the course. You’ll be able to download your certificate or share it on LinkedIn to showcase your new human centered design skills to potential employers.

How long does it take to complete the course?

We recommend taking 6-8 weeks to work through the course and complete the activities. The video content itself consists of approximately 3 hours of clear and detailed instruction, delivered in concise and actionable videos. Our students tell us that they like their courses to be practical and hands on to fit around their busy schedules.

How can I access the course materials?

What are the fictional project briefs?

This course is designed to guide you step-by-step through your own Design Thinking Project.

Every lesson has an activity and we encourage you to practice on a live project if possible.

However, if you’d rather practice your skills in a safe environment, we provide 6 fictional briefs for you to work on throughout the course.

The fictional briefs we’ve created for you are:

  • Redesign Remote Working
  • Reduce Food waste
  • Help the Elderly Reconnect with Society
  • Inclusive Playground Redesign
  • Financial Wellness for Millennials
  • Mental Health and Digital Overload

These briefs frame a Design Thinking challenge for you and give some context and inspiration.

You can then practice your new Design Thinking skills on these fictional projects before finding a live project of your own.

How is the course structured?

The course is structured into 5 modules, each containing 4-9 informative video lessons and live demonstrations on a real Design Thinking project. You’ll also receive an activity workbook to follow along. Each lesson has an associated activity to complete before proceeding to the next lesson.

Who is this course for?

This Design thinking course is universal, benefiting a vast audience from seasoned executives to students, entrepreneurs to educators, and creatives to corporates.

It’s essential for professionals in product management, UX design, graphic design, and other fields requiring innovative problem-solving and a deep understanding of customer needs. 

For businesses seeking to improve customer experience or drive innovation this human-centered methodology has become mandatory training.

Whether you’re looking to master new skills or brush up on your existing knowledge, this course offers valuable insights.

It will expertly guide you in tackling complex challenges, making it essential for anyone aiming to create impactful, user-oriented solutions.

What is the Design Thinking Methodology?

Design Thinking is a human-centered design methodology that prioritizes customer experience, emphasizing creative problem solving to address complex problems. Often integral to executive education, this approach is heralded by institutions like Stanford University and MIT Sloan School.

At its core, Design Thinking involves understanding customer needs through a series of stages: empathizing, defining, ideating, prototyping, and testing. These stages guide students and professionals, whether in product management, UX design, or graphic design, through a process that insists on innovation and the delivery of creative solutions.

Whether you’re an aspiring product manager or a seasoned UX designer seeking advanced design thinking skills, integrating this methodology can significantly enhance your approach to design and innovation. Through mastering design thinking, participants learn not just to create aesthetically pleasing products or graphics, but to devise innovative solutions tailored to real-world needs.

This methodology isn’t just for industrial design. Enterprises are adopting design thinking principles to rejuvenate their strategies, offering design thinking workshops, training, and certification to employees. The result? A transformative impact on problem-solving skill sets, bolstering the capacity for innovation across various sectors.

What is the main goal of the Design Thinking course?

The main goal of the Design Thinking course is to teach you a repeatable Design Thinking process to consistently come up with inventive solutions to important customer problems by systematically researching customer needs and developing effective solutions. This is the most powerful innovation framework on the planet and mastering Design Thinking will take your game to the next level.