Category: Uncategorized

Mental models are the ways that people understand, reason, and solve problems. They’re based on past experiences, knowledge, beliefs, and assumptions. They’re often referred to as a small scale model that we carry around in our heads about how the world works.  In UX design, mental models help us to create products that match how…

Mental models are a way of representing how a system works in someone’s mind.  They help designers create a better user experience by making products that match the way people already think about how the system works.  For example, most people already have a mental model for how a smartphone works that includes being able…

Mental models are a way of representing how a system works in someone’s mind.  They help designers create a better user experience by making products that match the way people already think about how the system works.  For example, most people already have a mental model for how a smartphone works that includes being able…

Mental models are ideas we have about how the world works. They help us to better understand our environment and anticipate the future. If the experiences we design don’t align with our users’ mental models, our designs will be confusing and difficult to use. This article looks at how to identify, apply and validate mental…

A mental model is an idea someone has about how the world works. When we understand user mental models we can make informed design decisions that align with their expectations. In this article, I give an example of the exact process I use to identify mental models and share some examples to help cement the…

An empathy map is a quick and inexpensive way to capture valuable user insights into an easy-to-digest visual. They’re a great first step before Personas, and a good foundation for Journey Maps. In this article, we’ll share some tips and best practices for creating effective empathy maps. What is Empathy Mapping? Empathy mapping is a…

Knowing how to code isn’t essential for a UX Designer. But working effectively with developers does require knowledge of how things are built. In this article, we’ll share some terminology and programming ideas to help you work more efficiently with developers and make better design decisions. Understanding Coding Can Help You to Communicate With Developers…

Before we get started, I want to give you a solid, actionable takeaway, that I know will level up your understanding of strategy and set you in the right direction. So before you go any further, have a read of the first section and take a few minutes to answer the questions. What’s the One…

Before we get started, I want to give you a solid, actionable takeaway, that I know will level up your understanding of strategy and set you in the right direction. So before you go any further, have a read of the first section and take a few minutes to answer the questions. What’s the One…

We all have a yearning for our environments to be more natural. But since the rise of the world wide web, our lives have been increasingly spent staring at screens. How can we continue our technological revolution, but do so in a way that supports our mental health and well-being? That’s the exact question that’s…