Category: UX Strategy
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UX Strategy Fundamentals: A Blueprint for Exceptional User Experience
A UX Strategy describes the decisions that have been made about how a user experience should be designed. It gives crystal clear direction and aligns everyone around a shared vision for the user experience. In this article, I’ll share some practical tips for how to improve your own UX Strategy, whether you’re an experienced designer, […]
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10 Mental Model Examples for Better UX Design
Mental models are a way of representing how a system works in someone’s mind. They help designers create a better user experience by making products that match the way people already think about how the system works. For example, most people already have a mental model for how a smartphone works that includes being able […]
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Mental Models In UX Design: Why, How, What?
A mental model is an idea someone has about how the world works. When we understand user mental models we can make informed design decisions that align with their expectations. In this article, I give an example of the exact process I use to identify mental models and share some examples to help cement the […]
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How To Get Better At UX Strategy: 14 Practical Tips
Before we get started, I want to give you a solid, actionable takeaway, that I know will level up your understanding of strategy and set you in the right direction. So before you go any further, have a read of the first section and take a few minutes to answer the questions. What’s the One […]
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How to Create a Design Strategy: A Simple Framework
If you’re in product development, and you feel like you’re working in a feature factory… It could be because your team lacks a strategy. A lack of strategy makes it difficult to consistently create value. It makes it hard for team members to make decisions because they aren’t clear on how their choices will impact […]