Tag: qualitative research
-
Super Quick UX Research Checklist
PRO INSIGHT Effective user research is built on absolute clarity. Being clear on what the business objective is allows you to identify your knowledge gaps. And your knowledge gaps help you to write your research questions. Each step in the process is a step in the reasoning process that leads to good quality user insights.…
-
Really, It’s OK Not to Be a Mixed Methods Researcher
Breaking into UXR can be hard– really hard. As the industry continues to grow both in size and demand for skills, researchers are trying to figure out how to stand out from the crowd. Some vocal leaders and bootcamps claim that successful entry and advancement in UXR comes easiest (or exclusively) with a mixed methods…