Tag: KPIs
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7 Practical Tips For Aligning UX With Business Goals
PRO INSIGHT One of the biggest oversights UX Designers make is not recognizing that design is primarily a business function. We’re hired to increase customer satisfaction because happy customers mean more profit. With that in mind, we shouldn’t obsess over the user. We should obsess over finding overlaps – where customer needs meet business goals.…
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6 Powerful KPIs for UX Design Teams to Prove Their Worth
Without solid UX KPIs, it’s difficult to prove the value of UX Design. And If you can’t prove the value of UX Design to a stakeholder, can you honestly say that you’re creating any value at all? With the right focus and context, UX KPIs can turn your most difficult stakeholders into raving fans. This…