Tag: business objectives
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7 Ways UX Creates Business Value
PRO INSIGHT If UX Designers fail to communicate how their work creates business value, they’ll continue to be seen as pixel pushers that make things look pretty. The first step in being taken seriously as a high value business function, is to understand which KPIs present the most significant opportunity to create value. In some…
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7 Practical Tips For Aligning UX With Business Goals
PRO INSIGHT One of the biggest oversights UX Designers make is not recognizing that design is primarily a business function. We’re hired to increase customer satisfaction because happy customers mean more profit. With that in mind, we shouldn’t obsess over the user. We should obsess over finding overlaps – where customer needs meet business goals.…