Tag: business acumen
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How To Win Over Boardroom Skeptics For UX Designers
PRO INSIGHT Being able to talk the language of the business is helpful in a few situations… Firstly, understanding a few business fundamentals will help you make better design decisions. Second, it will help you to communicate how your ideas are contributing towards business objectives. You don’t need to be an expert, but you do…
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7 Ways UX Creates Business Value
PRO INSIGHT If UX Designers fail to communicate how their work creates business value, they’ll continue to be seen as pixel pushers that make things look pretty. The first step in being taken seriously as a high value business function, is to understand which KPIs present the most significant opportunity to create value. In some…
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The 7 Most Important Business Fundamentals For UX Designers
PRO INSIGHT Designers that don’t understand business fundamentals will have a hard time managing stakeholders or progressing to a lead role. When a design gets knocked back, or an important feature get’s deprioritized, it’s likely due to a lack of time and resources, or the opportunity cost of stalling a launch. Don’t take it to…
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UX Outcomes: Bridging the Gap Between User Needs and Business Objectives
Aligning UX Outcomes with Business Outcomes, helps us to create value for the customer in a way that captures value for the business. By involving our stakeholders in the process, we get the added bonus of SHOWING them the value of Design, rather than TELLING them. In this article, we’ll go through a simple process…