Category: UX Strategy
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User Personas Are Useless: Here’s What Really Matters
When done right, personas can be powerful tools for creating a shared understanding among product teams and stakeholders. But when done wrong, personas give us a false sense of security and lead us to confidently make bad decisions. This article will explore how to go beyond UX personas as a deliverable by focusing on what…
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Inclusive Co-Design: An Activity to Bridge Understanding With Neurodivergent People
I want to share an activity I created as a first step in a co-design process with a group of young people with additional support needs that was used to build bridge between our two worlds. So that over the coming year we could accessibly co-create with an understanding of the young peoples experience and create shared language.…
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Really, It’s OK Not to Be a Mixed Methods Researcher
Breaking into UXR can be hard– really hard. As the industry continues to grow both in size and demand for skills, researchers are trying to figure out how to stand out from the crowd. Some vocal leaders and bootcamps claim that successful entry and advancement in UXR comes easiest (or exclusively) with a mixed methods…
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How to Create a Design Strategy: A Simple Framework
If you’re in product development, and you feel like you’re working in a feature factory… It could be because your team lacks a strategy. A lack of strategy makes it difficult to consistently create value. It makes it hard for team members to make decisions because they aren’t clear on how their choices will impact…
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How to Prioritize Features in Agile
Effectively prioritizing features ensures you develop the right things for the right people. It can pave the way to product success and provide your time and resources are spent wisely. This article will explore the seven steps to prioritizing features and then introduces 9 different prioritization frameworks. 7 Steps to Prioritize Features in Agile Development…