Category: User Research
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UX Research 101: Learn the Basics of UX Research
You have no way of knowing what will resonate with your audience if you don’t conduct user research. Proper user research can decrease the risk of wasting time, money, and resources. It’s also the surest way to design products and services that people love. In this article, we’ll give an overview of UX Research basics […]
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How To Quickly Overcome The Fear Of UX Research
You’ve probably had some exposure to UX research at one time or another. And you probably know at least the basic ideas of how to interview people and test designs. But with the 100’s of research methods to choose from, and such a high standard set by the many amazing UX researchers we’ve come across […]
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7 Steps To Create A Mental Model Diagram In UX Design
Mental models are the ways that people understand, reason, and solve problems. They’re based on past experiences, knowledge, beliefs, and assumptions. They’re often referred to as a small scale model that we carry around in our heads about how the world works. In UX design, mental models help us to create products that match how […]
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Empathy Mapping In UX Design: The Quick Start Guide
An empathy map is a quick and inexpensive way to capture valuable user insights into an easy-to-digest visual. They’re a great first step before Personas, and a good foundation for Journey Maps. In this article, we’ll share some tips and best practices for creating effective empathy maps. What is Empathy Mapping? Empathy mapping is a […]
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UX Personas without User Research: The Harsh Reality
Have you ever felt like user personas are sometimes just a check box exercise? Something you know is needed, but you can’t quite figure out why or how they’ll help? Have you ever wondered if they were even necessary for your project? We’ve all been there, and understanding how and when to use personas is […]
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User Personas Are Useless: Here’s What Really Matters
When done right, personas can be powerful tools for creating a shared understanding among product teams and stakeholders. But when done wrong, personas give us a false sense of security and lead us to confidently make bad decisions. This article will explore how to go beyond UX personas as a deliverable by focusing on what […]
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Really, It’s OK Not to Be a Mixed Methods Researcher
Breaking into UXR can be hard– really hard. As the industry continues to grow both in size and demand for skills, researchers are trying to figure out how to stand out from the crowd. Some vocal leaders and bootcamps claim that successful entry and advancement in UXR comes easiest (or exclusively) with a mixed methods […]
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The 41 Best Design Testing Methods: For UX Designers
Want to make sure your website or app design is effective and usable? This article compiles 45 design testing methods to help you do just that. Usability testing, A/B testing, first click testing – each one has its own benefits that can help you gather valuable feedback about how well your design works for your […]